The Number That'sKilling Your Profit.
Find your true cost per billable hour in under 2 minutes.
Buy A Truck.
Roll A Truck.
Every owner knows what a truck costs. Nobody knows what it costs to roll one. If you don't know this number, every quote you send is a guess.
Pricing Is Guessed
Most owners set prices based on competitors or gut feel, not actual cost data. You’re likely 15–18% below market.
Costs Are Incomplete
Labor burden, non-billable time, and true overhead get missed in every estimate. You only capture 50–60% of real cost.
Profit Is Inconsistent
Revenue goes up but margin stays flat. You’re running harder for less. More leads won’t fix a math problem.
Here's What That
Leads To.
You're busy but not profitable. You're selling jobs that don't make money. You're chasing more leads to fix a math problem.
More leads won't fix this. The math will. But first you have to see the real number.
Most owners underprice because they set rates on gut feel, not data.
The rest — burden, non-billable time, overhead — bleeds out invisibly.
Revenue climbs. Profit stays flat. You’re running harder for less.
Find Your Real Cost In 2 Minutes.
No spreadsheets. No guessing. 5 questions. Instant results. Most owners are off by 30–50%.
Why Most Owners
Get This Wrong.
Most businesses only calculate 50–60% of their true cost. The rest bleeds out invisibly.
Labor Burden Gets Missed
Payroll taxes, workers comp, benefits, PTO — these add 25–35% on top of hourly wage and most owners never account for it.
Non-Billable Time Gets Ignored
Drive time, parts runs, callbacks, admin, training — your crew is busy, but only 60–70% of their time generates revenue.
Overhead Is Underestimated
Trucks, insurance, tools, office, software, fuel — the cost of keeping the lights on gets spread too thin or forgotten entirely.
The Cost to Roll a Truck Guide
PDF • No email required • Instant download
Every hidden cost most owners overlook—from labor burden to non-billable time to true overhead.
Download Free GuideNow Imagine This Instead.
You know your real numbers
Your pricing is correct
Your profit is controlled
Your growth is predictable
That's not luck. That's a system.
Built By The Trades Suite.
Each product works independently. Together, they compound into an advantage your competition can't replicate.
TradeRated
Built By The Trades- The only 100% verifiable review platform in the world.
- 80% increase in review capture for beta users. Under 60 seconds per review.
- Google pulls a review? You’ve got the tools to get it reinstated.
- Plugs into your CRM. Reviews and referrals captured on-site, in the field.
TradeGames
Built By The Trades- Live scoreboards and leaderboards your whole team can see.
- Spiff payouts that run themselves. No spreadsheets. No arguments.
- Build a culture where your crew pushes each other, not where you pull them.
- Every KPI gamified. Every win visible. Every day a competition.
Goose
Built By The Trades- Your techs sell in the field every day. Goose rides along, records, scores, and tells you exactly where to coach.
- GPS-triggered auto-recording. The call captures itself the moment your tech arrives on-site.
- Every call scored across 6 categories. No ride-alongs needed.
- Coaching briefs generated automatically after every call.
BudgetGenius
Built By The Trades- What if your budget was as dynamic as your business?
- Revenue targets built around your actual seasonality, not a flat annual guess.
- Daily targets your whole team can see and rally around.
- Forecasts that flex with your slow months, your busy months, and everything between.
ProfitWizard
Built By The Trades- What if every quote was built to protect your margin from day one?
- Your pricebook stays current. Material costs change, your quotes adjust.
- Real-time margin health. Know where you stand before the job’s done.
- No more quoting blind and hoping the numbers work out after.
One module is powerful. Every module you add makes the others stronger.